PMC | Professional Marketing Certificate

Teacher

DESCRIPTION

The Diploma of Marketing explores theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This program, comprising eight core subjects, has been specifically designed to provide a broad base of generalist marketing knowledge.

YOU WILL LEARN TO

Develop a framework for planning a marketing strategy and Understand the impact of customer behaviour, targeting and tracking and Evaluate existing and emerging channels and tools, Build and maintain relationships on and offline and Manage a outdoor campaign from development to roll out to to evaluation

TRAINING CONTENT

Marketing fundamentals

• Why management?
• What is marketing?
• What is the difference & intersection between marketing and sales?
• What is the objective of studying this course?
• How to get the max. output from this course?
• What is marketed?
• who markets?
• What is the marketing manager’s role?
• What are the types of Markets?
• Marketing relationship
• What is the core of marketing science?
• Marketing concept

Marketing plan steps

What are planning, strategy, tactics, goals, and objectives?
What are the levels of business planning?
Why is a marketing plan important?
What are the other marketing sciences related to this subject?
What are the marketing plan steps?
How to identify each step? And how to apply?
How do we conduct the analysis?
Why is analysis crucial?

Objectives & Strategies

What is the difference between goals, objectives, strategies, and tactics?
What is the difference between situational analysis and objectives?
What is the difference between operational objectives and marketing objectives?
What are the most famous marketing objectives?
What are the criteria for the right objectives?
What are the types of strategies?

Segmentation, Targeting & Positioning “STP”

What is segmentation?
What are the different factors used to make segmentation?
How to set segmentation in a marketing plan?
What is targeting?
What are the different types of targeting?
What is the relation between targeting and generic strategies?
What is positioning?
What are the differences between a positioning statement, message, and slogan?
How do I make positioning?
What are the different factors used to make positioning?
What are the perceptual maps?
What is the meaning of repositioning?

Marketing mix

Product

What is a Product?
What is a Service?
Product Vs. Service
Nature and Characteristics of a Service
Product Classifications
Product Life Cycle
Adoption Process
PLC insight
Criticisms of PLC
Market attractiveness
Competitive position
Boston Consulting Group Matrix
BCG Portfolio Analysis
Criticisms of BCG
Portfolio types

Price

What is the Pricing
Factors Affecting Pricing Decisions
Types of Cost Factors that Affect Pricing Decisions
Customer Value
How is the shape of competition (industry structure) affecting pricing strategy???
What are the competition types in any market?
What is the price elasticity?
How is the price elasticity affecting the pricing??
What are the factors affecting price elasticity?
Possible Solution to Price Cuts
What are the methodologies used for pricing?
International pricing
How to set pricing in marketing plan?

Place

What is a Distribution Channel?
What is the function of distribution?
What are the types of distribution channels?
What is the distribution channel’s decision?
What are the different types of intermediaries?
What are the types of marketing channels?
What are the types of distribution strategies?
What are the factors affecting channel decisions?
What are transportation modes?
What is the shape of the supply chain?
What are the indicators of sales effectiveness?

Promotion

What is promotion budgeting?
What are promotional budgeting techniques?
Notes about promotional budgeting techniques
What are promotional tools?
Sales promotion
Advertising

Target Audience

Junior Marketers
Senior Marketers
Entrepreneurs
Those who seek a career shift to marketing

General Information:

Duration: 20 Hours
Language: En/Ar
Sessions: 10
Session Duration: 4 Hours
Training Type: Attendance | Offline/Online
The Greek Campus
28 El Falaki St, Mohamed Mahmoud, El Tahrir.

Lectures 0
Quizzes 0
Duration 40 hours
Skill level Intermediate
Language English/Arabic
Students 6
Assessments Yes

Mohamed AL Bitar

Mr. Mohamed has more 20 experience in Marketing and Sales. He earned a good experience in the Business Development, Sales Management, Product Development, planning that supports business strategies and contributes strategically to accomplish the organization objectives. Also he is working as international facilitator in well-known training organizations

Professional Experience: 
He is currently the GM & Owner of Professional chem  Responsible for managing all process of Marketing, Sales and collection.
Recommending the products that fit the market need and based on the competition analysis.
Selecting the right distribution channel as per the product features.

Sales Director at Egyptian British Company for Chemical & Auxiliaries (EBCA)
Setting sales plans matching with the strategies of the organization to achieve the strategic objectives of whole company.
Coaching the sales team in order to present the company and achieve their targets.
Sales Team Leader at Advanced Textile Technology (SEDCO)
Sales Technical Coordinator at Trichromatic Misr

Experience in Learning and Development
Delivered more than 3000 hours of Marketing and Sales to more than 2000 Participants.

Training Programs Delivered
Marketing Management Diploma
Self-Development based in Self Awareness
The Management Concept
The core of marketing
The Marketing Development Concepts
How to set a marketing plan (Process)?
How to conduct different types of analysis?
How to set smart objectives?
How to select the most proper marketing strategies?
Market Segmentation
Targeting
Positioning
How to implement the Marketing Mix?