Overview
The Real Estate Professional Sales Certificate is a comprehensive program designed to equip individuals with the knowledge and skills needed to excel in the dynamic and competitive world of real estate sales. This intensive course offers a deep dive into the fundamental principles of real estate sales, buying cycle, negotiation techniques, coaching, and persuasion skills and ends with a real-life workshop
inside real estate company (Smart Location).
One of the unique features of the program is its emphasis on practical application. Participants will have the opportunity to engage in role-playing exercises, case studies, and simulated negotiations to hone their sales and persuasion techniques.
Additionally, the program culminates in a real-life workshop hosted by a reputable real estate company. During this workshop, participants will have the chance to shadow seasoned professionals, observe live transactions, and actively contribute to the sales process under the guidance of mentors.
Course Contents
Day 1
Professional Selling
Introduction
– Responsibilities of Property Consultant
– Core Qualities and Skills
– The Nature of Real-estate Customer
– Customer Buying Cycle
– Types of Properties
– Mega Projects’ Location in Egypt
Sales Cycle
– Prospecting and Lead Generation (Finding the Buyer)
– Qualification
– Approaching your prospect
– Needs Assessment
– Property Search and Presentation
– Negotiation and Offer
– Contract and Due Diligence
– Closing and Finalization
– Post-Sale Follow-up
– Referral and Repeat Business
Day 2
Coaching and Persuasion Skills
Coaching
– What is coaching?
– Why is coaching important in sales?
– How does coaching improve sales performance?
– Coaching GROW Model
– People Personalities
– People Preferences
– The Power of Asking Questions
– Applying to your real estate client
Day 3
Persuasion Skills
– Ethos
– Pathos
– Logos
– Kairos
Digital Tools
– Dubizzle
– Property Finder
– Aqar Map
Day 4
Shadowing and OJT
The Sales Agent Day Journey
– The Office Environment
– The Hierarchy of Sales Department
– The Nature of Work
CRM
– What is CRM?
– Why CRM?
Shadowing
– Live Sales Call Shadowing
– Feedback and comments
On the Job Training
– Making Sales Calls
– Feedback and comments
Final Project
general Information Digital Marketing Courses
- Practice Training: 12-16 Hours
- Duration: 4 Weeks
- Days: 1 Dasy Per Week
- Sessions: 4
- Session Duration: 6 Hours
- language: En/Ar
- Training Type: Attendance | Offline
The Greek Campus
28 El Falaki St, Mohamed Mahmoud, El Tahrir.
- Lectures 0
- Quizzes 0
- Duration 3 days on Alliance and 1 day in Smart Location
- Skill level Beginner
- Language English / Arabic
- Students 6
- Assessments Yes